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yes, I read those posts while I was researching the article. that's what I meant when I wrote "Google softened its stance on pseudonyms, but only to a degree." you will still have to jump through some hoops if you want to be known by a pseudonym (especially an unusual one, like a mononym) and only Google knows what the criteria for that are. if you want to sign up for G+ as "Joe Blow," and you don't have a 'significant' following or history associated with that name, you're still out of luck.

the argument presented in this piece is for pseudonymity -- which is to say, a persistent identity not necessarily related to a legal name. persistence implies accountability -- your comments and behavior are associated with your nym. that's different than random anonymity, disposable names created to avoid accountability.

you rang?