Advice from seven successful VARs
While some industries like housing or the automotive industry were hit immediately and very hard, VARs in the IT industry have proven to be resilient. Seven high-profile VARs share some of their secrets to success and speculate on the economy.
How VARs are surviving the struggling economy
Success during an economic downturn hinges just on VARs being VARs. Steve Ferman, President of Compunite, suggests that part of the role of a good VAR is to ease the panic and help customers through times of uncertainty. "The reality is people want someone to tell them what to do, and they look to MSPs or VARs for that guidance.
How the economy is impacting your business
VARs don't like the old saw, "If it ain't broke, don't fix it." There has historically been a lot of money in replacing or upgrading perfectly functional technology with something that adds a little "zing" to the equation. But today, that "zing" doesn't mean as much. Customers are still spending, but not on non-essential projects. R.W.
Companies that are still buying
In addition to what they're buying, resellers are also paying more attention to who is buying. On the lowest end of the market in the SOHO segment, there is some unexpected growth, particularly as more people are thrown out of work and launch their own small businesses.
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