Philadelphia newspaper adds augmented reality via iPad app

Video showcases new features of its iPad-enhanced newspaper

By  

I love the videos that Aurasma posts on YouTube, highlighting its very cool app that adds augmented reality (AR) to physical objects like paper, posters, etc. In this video, we see a demonstration of the AR-enhanced Philadelphia Inquirer. By pointing an iPad or iPhone at the newspaper, the app adds multimedia components to the physical paper - such as showing a video instead of a flat photo, or playing a movie trailer on an ad.

While this is an interesting concept, the whole part seems to be redundant. If a person already owns an iPad or an iPhone, there's a browser on their device that can point to the newspaper's website. There's probably a mobile app that could be developed for the phone and tablet that produces the same thing. Adding this interactivity to a physical newspaper by requiring a device that can also access the same content online seems to be just a cute parlor trick.

The Aurasma technology is more interesting for things beyond newspapers - it's for things like movie posters, or museum attractions, things that don't necessarily have an immediate online presence, but can enhance an experience for someone in that specific location.

Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

Now watch:
Watch how the Moon was formed
Quad-rotors turn Back to the Future car into reality
NASA scientist a massive buzkill on end-of-the-world theories

Join us:
Facebook

Twitter

Pinterest

Tumblr

LinkedIn

Google+

Answers - Powered by ITworld

ITworld Answers helps you solve problems and share expertise. Ask a question or take a crack at answering the new questions below.

Ask a Question