To understand this point, consider the brouhaha around Windows RT. More popularly known as Windows on ARM, or WoA, Windows RT is the company's attempt to have its client Windows system on system-on-a-chip devices such as tablets. Microsoft has stated publicly, "[A]lthough the ARM-based version of Windows does not include the same manageability features that are in 32-bit and 64-bit versions, businesses can use these power-saving devices in unmanaged environments."
Commentary: Windows RT May Be Microsoft's Answer to Apple and Google in the BYOD Game
Corporate IT departments were looking to Microsoft to produce a tablet OS that supported integration with their existing desktop and device security policies, not to release a one-off product that only offers management benefits if you happen to use a cloud service. This is a complete non-issue for consumers, but it's a huge miss for enterprises. Couple this with the huge architectural change in the Windows 8 user interface-no start screen; a "redesigned" touch-based, no-chrome UI lacking menu bars, scroll bars or other options; putting the tablet-friendly Metro interface first and the desktop a distant second, and so on. Business users want consistency. CIOs don't want to have to purchase licenses for a new OS that it will cost hundreds of thousands of dollars to train employees to use properly.
These are just a few examples of how Microsoft is tilting to the consumer and away from the business users that have made it a cash cow for so long-all while maintaining that enterprise is the bread and butter of the company.
3. Windows is Driving Many Decisions Across Microsoft-and Not Just With the OS.
Along with the huge consumer focus, I submit Exhibit C for your consideration: the early decision to cripple Visual Studio Express, the free version of the development tool, from producing any standard Windows applications.
To be fair, this decision was reversed last week when (yet another) new SKU of Visual Studio 2012 Express was created for desktop developments. Originally, though, the plan from Redmond was that you'd have to pony up several hundred, if not thousands, of dollars per developer to create standard Windows applications based on the .NET Framework, Windows Forms, and so on.