Netbooks hammer Windows revenues for second straight quarter
Netbooks, the small, cheap laptops that are gaining popularity, hurt Microsoft Corp.'s Windows revenues for the second quarter in a row, company executives said Thursday.
Revenues for the Windows Client division were down 16% in the first calendar quarter of 2009 compared to the same period last year, Microsoft said -- in part because of the continued growth in netbook sales, which accounted for 10% of all PC shipments in the quarter, according to Bill Koefoed, Microsoft's general manager investor relations. Profits for the company's Office suite also fell.
A second indicator of netbooks' impact was another fall-off in what Microsoft calls the "premium mix," or the percentage of Windows sales attributed to the higher-priced and higher-margin editions, such as Vista Home Premium, Vista Business, Vista Ultimate and Windows XP Professional. During the first quarter, the premium mix fell by 14 percentage points year-over-year, from 76% to 62%.
This was the second quarter in a row that the Windows premium mix drop was in double digits: In January, Microsoft confirmed an 11 percentage point drop, from 75% to 64% year-to-year, for the fourth quarter of 2008. At the same time, the company noted that Windows revenues had slumped 8%.
Netbooks affect Windows revenues because most come with Windows XP Home, a version that costs computer makers much less than, for example, Vista Home Premium. Reportedly, Microsoft sells copies of Windows XP Home to netbook makers for as little as US$15, but charges $50 to $60 more for a Vista "premium" edition.
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Either way you look at it Microsoft Data Center management did not follow standards or best practices in this failure. In which case it makes me wonder more about the outsourcing of corporate data much less personal data.
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