Yahoo buys Maven for $160 million

by Nancy Gohring
Be the first to comment | I like it!
More »
on this topic
February 12, 2008, 04:40 PM —  IDG News Service — 

Yahoo has acquired Maven
Networks for US$160 million in a deal that will help the search provider
boost its video advertising capabilities.

Media companies including Fox News, CBS Sports, Sony BMG use Maven's platform
to manage, distribute and earn advertising revenue from their online video content.
The platform includes an advertising insertion engine as well as inventory management
and reporting tools. Companies use it to post videos on their sites and insert
interactive ads into the videos.

Yahoo Tuesday said it plans to contribute its display advertising sales force
and technologies to Maven's platform to help publishers display more targeted
ads in videos. The deal means that advertisers can buy video, search and display
ads through Yahoo, which believes that video is a fast growing segment of the
online ad market.

Maven has become a wholly-owned subsidiary of Yahoo, which has established
a Cambridge, Massachusetts, office with the acquisition.

Yahoo makes the acquisition in the midst of an increasingly hostile attempt
by Microsoft to buy the search company. In response to Yahoo's rebuttal of its
buyout offer, Microsoft on Monday said that it thinks its offer was fair and
that it might take the offer directly to Yahoo shareholders.

IDG News Service

I like it!
Post a comment
The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.
Free books

Build your tech library with our book giveaways.

Windows PowerShell 2.0 Unleashed
By Tyson Kopczynski, Pete Handley, Marco Shaw; Published by Sams

Windows PowerShell Unleashed will not only give you deep mastery over PowerShell but also a greater understanding of the features being introduced in PowerShell 2.0–and show you how to use it to solve your challenges in your production environment. Enter now!

 

Ubuntu Server Administration
By Michael Jang; Published by McGraw-Hill Osborne Media

Realize a dynamic, stable, and secure Ubuntu Server environment with expert guidance, tips, and techniques from a Linux professional. Ubuntu Server Administration covers every facet of system management -- from users and file systems to performance tuning and troubleshooting. Enter now!

Featured Sponsor
Case Study: AISO grows its "green" business

AISO founders envisioned a Web hosting company that was environmentally friendly. While the company employed energy-efficient innovations like solar panels, its infrastructure produced unacceptable power and cooling requirements. Find out how AISO leveraged AMD technology to overcome their challenge in this case study white paper.

Download this white paper »
Myth of the Million Dollar Database

In this whitepaper, Scalar explores the opportunity to change the landscape with respect to mission critical databases built around Oracle. Leveraging technologies such as Linux, high-end commodity processing power and Oracle RAC technology to architect, design, build and maintain database infrastructure that delivers maximum availability, reliability and performance at a fraction of traditional cost.

Download this white paper »
Success Story: Weather.com handles whatever nature serves up

On a typical day, weather.com, the Web site for The Weather Channel in Atlanta, serves up between 15 million and 20 million page views. But in September 2004, when back-to-back hurricanes ransacked Florida, the peak traffic on one day more than tripled: over 70 million page views by more than 7 million unique visitors. Read the full success story now.

Download this white paper »
More Resources