Yahoo shows off oneConnect social address book

Yahoo is working on a mobile
service called oneConnect designed to aggregate contacts and communications
around what it calls a "socially connected address book."

The service, due to launch in the second quarter this year, will be open and
other companies are free to join, Yahoo said Tuesday at the Mobile
World Congress in Barcelona.

OneConnect draws information from social-networking sites such as MySpace,
instant-messaging services such as Yahoo Messenger or AOL Instant Messenger,
and e-mail services including Yahoo Mail and Google's
Gmail to build a picture of the mood, location and activities of friends and
colleagues.

It also stores details of recent communications with address-book contacts,
including instant-messaging and e-mail exchanges. All the information held about
a person can be viewed on a "social contact card."

Location data is calculated by GPS (Global Positioning System) in handsets
that have it, or deduced from nearby cell tower locations. Users of the service
can keep their locations private, or opt to share that information with others.

Combining all the information gathered by the service allows Yahoo to alert
users of the service when friends arrive in town, or to let them follow up on
unfinished business when colleagues become available.

"I can see all my communications archives so when someone comes up to
me, I know whether I answered his last e-mail," said Marco Boerries, executive
vice president of Yahoo's Connected Life division, who demonstrated the service
at an MWC news conference.

Yahoo oneConnect is built on the same widget platform that Yahoo used for its
oneSearch mobile search service, so it will work on some 300 phones, either
in a browser, as a Java applet or as a native application.

Boerries demonstrated how oneConnect can extract information about the status
and activities of members of a social network on other services such as MySpace.

With some of those services, he said, Yahoo developed the code to exchange
the information, while other partners chose to develop the bridge themselves.

"We don't want to be competing to build a better Facebook client,"
he said.

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