LG says Windows Phone 7 sales less than expected

But smartphone manufacturer will keep WP7 in portfolio because carriers need something other than Androids

Here's a ringing endorsement. In an interview with U.K.-based gadget technology site Pocket-lint, an LG Electronics marketing executive said Microsoft's Windows Phone 7 smartphone hasn't met sales expectations, but the smartphone manufacturer will keep WP7 in its portfolio because...well, because it's not an Android. (Also see: WP7: Not a runaway hit, but not a disaster, either) Take it away, Pocket-lint: “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected”, James Choi, marketing strategy and planning team director of LG Electronics global told Pocket-lint in a one-to-one interview. Windows Phone 7 launched last October. Since then there have been occasional reports that the smartphone hasn't been selling well. And since Microsoft hasn't released sales figures, the "disappointment" meme has been tough to squelch. Choi tells Pocket-lint that WP7 is perfect for one segment of the market -- people who don't understand those complicated smartphones. "Windows Phone 7 is very intuitive and easy to use,” explains Choi when we asked how it was all going. ... “For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to.” Not exactly flattering to those "certain segments," if you ask me. In case you're worried that the slow start for WP7 means LG will abandon it, Choi says fear not. “There is a need and demand from the operators saying there is too much ‘Android’ in the portfolio.” Which, let's face it, is a far cry from "we can't get enough of those WP7's!" Still, at this point Microsoft probably will take what it can get. Choi added that WP7 sales should pick up once lower-priced versions of the smartphone hit the market. But who knows when (or if) that will happen.

Chris Nerney writes about the business side of technology market strategies and trends, legal issues, leadership changes, mergers, venture capital, IPOs and technology stocks. Follow him on Twitter @ChrisNerney.

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