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How to plan a CRM project that's guaranteed to fail

We all want our CRM projects to succeed, and one way of making a winner is avoiding the characteristics of failed projects. Think of this article as a recipe for disaster and follow none of the advice herein.

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10 signs your CRM system needs an overhaul

Poor data quality, broken add-ons, and ineffective integrations are just a few of the tell-tale signs that you may need to refresh your CRM system — or scrap it altogether and start anew.

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25 questions for screening a Salesforce Sales Cloud consultant

Some parts of vendor evaluation never change, but doing a deeper screening for your Salesforce Sales Cloud system in particular, and cloud-based sales CRM in general, is critical. These questions will set you (and your consultant) up...

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20 questions for screening a Salesforce Service Cloud consultant

Some parts of vendor evaluation never change, but doing a deeper screening for your Salesforce Service Cloud system in particular, and cloud-based service CRM in general, is critical. These questions will set you (and your consultant)...

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20 questions for screening a Salesforce Marketing Cloud consultant

The biggest issue with Salesforce Marketing Cloud projects in particular, and cloud-based marketing CRM in general, is matching the soaring goals and promises to the actuality of staff and funding. These questions will help you find a...

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15 questions for screening a Salesforce Platform Cloud consultant

Salesforce Platform Cloud projects in particular, and CRM platform projects in general, have a wide range of requirements and practices, so you are going to need to think about “drill down” questions to ask potential consultants to...

Working with a Salesforce consultant: Understanding the process

Before you sign a contract with a Salesforce.com consultant, or any cloud CRM consultant, you need to understand how the project is going to be run. This comprehensive list of questions will help you determine if the consultant you're...

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Social intelligence: How to mine social media for business results

By blending automation and expertise, a strong social intelligence strategy can transform social media data into actionable insights — and help shape your company’s products, advertising and customer experience.

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No shortcuts! Do cloud requirements discovery right

The discovery phase is the weakest part of any cloud project, but getting it wrong can cost you dearly. Here's how to do requirements discovery right.

Legacy processes are holding back your digital business

Having a digital business model isn't about online sales, and it’s not just about technology; it’s about using technology to support a flexible, connected operating model. But in many organizations, technology has outpaced process.

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CPQ software demystifies B2B sales complexity

Configure price quote software can automate processes and reduce errors on complex sales, if you get the configuration right.

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6 things to look for in a cloud consultant

How do you separate quality cloud consultants from the clowns? If you don't have a screening checklist in place — and let's face it, you probably don't — this short list of behaviors and policies is a good place to start.

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13 ways to make your inbound marketing stand out

Experts in content creation and digital strategy discuss the best methods and channels to attract new customers.

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8 tech support best practices

Technical support professionals and executives share their tips on how to provide topnotch support that helps both customers and the bottom line.

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How Trillium Precise enhances customer interaction and satisfaction

The Trillium Precise data-as-a-service product is a data quality and enrichment offering that’s designed to provide single view of your customers enhancing identification, communication and interaction.

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A tale of two user experiences

The perception of software quality will be forged in the first 90 seconds. Don’t let your users experience what I had to go through.

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Why happy developers equal happy customers

A company's greatest competitive advantage is its ability to deliver a great customer experience. And that starts with a happy software development team.

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Anatomy of a cloud project cost overrun

A handful of areas in cloud integration projects produce cost ‘surprises’ with alarming regularity. Recognizing the pattern is the first step in solving the problem.

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6 simple ways to show customers love this Valentine’s Day

Small business owners and marketing pros share their tips regarding what ecommerce businesses can do this Feb. 14 to show their customers they care.

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How brick-and-mortar stores can beat the likes of Amazon

Online companies like Amazon that can analyze buyer behavior have a major advantage over brick-and-mortar retailers. However, artificial intelligence platforms tied to in-store sensors could eventually even the playing field.

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